HONOLULU -- Outrigger Enterprises, the parent of Hawaii's Outrigger
Hotels & Resorts, inked a strategic marketing and development
agreement with Orlando, Fla.-based Fairfield Resorts, the
industry's largest vacation ownership company.
The agreement marks Outrigger's entry into the timeshare
industry and provides Fairfield with a foothold in the timeshare
industry's largest market.
"This is a key development for both companies. For Fairfield, it
confirms our commitment to our owners and to our expansion out
West," said Franz Hanning, Fairfield's president.
"The reality is that our portfolio would be incomplete if we
didn't have property in Hawaii. The demand for Hawaii continues to
be extremely strong, far outpacing availability of inventory," he
David Carey, president of Outrigger Enterprises, said, "This is
a natural marriage of two industry leaders."
Hanning said the alliance will help attract more visitors to
He said Fairfield will market Hawaii's Outrigger hotels and
co-branded Hawaii timeshare products to prospective timeshare
owners, both at Outrigger hotels and through Fairfield's sales and
Hanning said the companies also will explore joint property
acquisition and timeshare development projects in Hawaii.
Outrigger Hotels & Resorts operates two hotel brands:
Outrigger and Ohana Hotels & Resorts.
The company operates 45 hotels and resorts throughout the
Pacific, representing more than 12,000 hotel and condominium units
in Hawaii, Micronesia, Australia and the South Pacific.
Its affiliate, Outrigger Lodging Services, operates nearly two
dozen hotels and resorts throughout the U.S. mainland.
Fairfield Resorts Inc., a subsidiary of Cendant Corp., has more
than 450,000 owners, making it the largest vacation ownership
company in the world.