Outrigger teams with timeshare giant Fairfield

HONOLULU -- Outrigger Enterprises, the parent of Hawaii's Outrigger Hotels & Resorts, inked a strategic marketing and development agreement with Orlando, Fla.-based Fairfield Resorts, the industry's largest vacation ownership company.

The agreement marks Outrigger's entry into the timeshare industry and provides Fairfield with a foothold in the timeshare industry's largest market.

"This is a key development for both companies. For Fairfield, it confirms our commitment to our owners and to our expansion out West," said Franz Hanning, Fairfield's president.

"The reality is that our portfolio would be incomplete if we didn't have property in Hawaii. The demand for Hawaii continues to be extremely strong, far outpacing availability of inventory," he said.

David Carey, president of Outrigger Enterprises, said, "This is a natural marriage of two industry leaders."

Hanning said the alliance will help attract more visitors to both products.

He said Fairfield will market Hawaii's Outrigger hotels and co-branded Hawaii timeshare products to prospective timeshare owners, both at Outrigger hotels and through Fairfield's sales and marketing channels.

Hanning said the companies also will explore joint property acquisition and timeshare development projects in Hawaii.

Outrigger Hotels & Resorts operates two hotel brands: Outrigger and Ohana Hotels & Resorts.

The company operates 45 hotels and resorts throughout the Pacific, representing more than 12,000 hotel and condominium units in Hawaii, Micronesia, Australia and the South Pacific.

Its affiliate, Outrigger Lodging Services, operates nearly two dozen hotels and resorts throughout the U.S. mainland.

Fairfield Resorts Inc., a subsidiary of Cendant Corp., has more than 450,000 owners, making it the largest vacation ownership company in the world.

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