HONOLULU -- Outrigger Hotels & Resorts signed a further
three-year agreement with the Honolulu Marathon Association(HMA),
designating it the Official Hotels of the Honolulu Marathon.
Outrigger Reef had been the headquarters hotel for the marathon
for the last nine years. Under the new agreement, covering the
years 1999 through 2001, Outrigger will help promote the event.
The marathon, held the first Sunday in December, normally draws
more than 30,000 runners. However, last year's total was down
significantly because of a decline in the number of Japanese
James Barahal, HMA president, said the relationship with
Outrigger has been elevated to a new level. "It will enable us to
promote the marathon more effectively in the westbound market,
which received little attention in previous years because of the
overwhelming participation from Japan," he said.
Outrigger's marketing will include the creation of packages
coinciding with the marathon, sweepstakes contests and publicizing