SAN JUAN --- Puerto Rico Tourism Co. launched a new initiative, in
conjunction with Virtuoso, aimed at marketing small, independently
owned deluxe properties in distinctive settings and locations on
The Unique Collection--Luxury Hotels of Puerto Rico is a group
of eight hotels and resorts, each with 100 rooms or less.
The properties include: Copamarina Beach Resort, Guanica; El
Convento, and the Water Club, both in San Juan; Horned Dorset
Primavera, and Rincon Beach Resort, both in Rincon; Hix's Island
House, and Inn on the Blue Horizon, both in Vieques; and Villa
Jose M. Suarez, PRTC's executive director, said the properties
were selected by PRTC and a committee of island hoteliers.
To be included in the collection, hotels must meet "certain
criteria and standards. Virtuoso's marketing strengths guarantee
promotional exposure for these hotels, some of which did not have
the funds for marketing and promotion before this."
Suarez said the launch of the new collection, which takes effect
in March, "lends creditability to independent hotels and helps
position Puerto Rico in the luxury market."
Agents can book the properties through Virtuoso or through the
Further details are available at www.gotopuertorico.com.