CANCUN -- Palace Resorts is boosting its presence in the Mexican
Caribbean with new properties and a major expansion at one of its
On the Riviera Maya south of Cancun, the inclusive hotel company
unveiled its fifth property -- the 474-room Aventura Palace --
earlier this year and expects to open an adjacent 850-room sister
resort called Rivera Maya Palace next year. In Cancun, the firm
nearly doubled the size of the Moon Palace.
Aventura Palace marks the company's first foray into the booming
Riviera Maya market, a move prompted by the increasing popularity
of the region, according to Miguel Angel Salazar, director of sales
and marketing for Palace Resorts. "With the growing demand for the
Riviera Maya, it was a natural step, especially since we are the
largest hotel company in Cancun," Salazar said.
Palace's Cancun portfolio consists of the 198-room Beach Palace,
the 557-room Cancun Palace, the 2,031-room Moon Palace and the
227-room Sun Palace.
The new Aventura Palace is situated on a 75-acre beachfront
stretch of land between Playa del Carmen and Puerto Aventura, which
is a one-hour drive south of the Cancun airport. The resort is
ideally positioned to capitalize on the area's ambience and
abundance of diversions, Salazar said.
"Playa del Carmen has become a destination in itself -- a place
where visitors can relax and experience more of the flavor of
Mexico instead of the sophistication of Cancun," he said.
"There are also a lot of things to do in the town and a variety
of ecological parks and ruins in the Riviera Maya."
Salazar said Aventura Palace sets itself apart from other
properties in the area with its Mexican-village atmosphere; quality
of cuisine; various amenities, and upscale adults-only concept,
which will be implemented in December. "The property resembles an
old colonial hacienda with interior patios and fountains, and a
central plaza functions like or main squares found in towns and
cities throughout Mexico," Salazar said.
"The food and beverages are very unique, and all of the rooms
have Jacuzzis and balconies with hammocks."
The firm opted for an adults-only concept at Aventura Palace to
diversify its lineup of offerings, satisfy demand for the format in
the region and match the interests of the type of client who
chooses the Riviera Maya, according to Salazar. "With the other
four Palace Resorts, we have something for families, fun-seekers
and incentive groups.
"There also was a hole in the [Riviera Maya] market that we
perfectly fit in to," Salazar said. "People who go to the Riviera
Maya are not looking for fun as much as relaxation. With Aventura
Palace, [guests] can leave the kids at home and not be surrounded
by children at the resort."
To that end, the property will cater mainly to couples, singles
and friends traveling together when the adults-only format is
launched, Salazar added.
Palace Resorts plans to kick off a trade advertising campaign in
the U.S., spotlighting the upscale adults-only concept this fall as
well as fam trips that will give agents an opportunity to
experience the new format.
Salazar said 60% of the business at Aventura Palace comes from
the U.S. The property is being featured by a number of U.S. tour
operators, including Adventure Tours USA, American Airlines
Vacations, Apple Vacations, Continental Airlines Vacations, Gogo
Worldwide Vacations and Vacation Express.
Along with the Moon Palace, Aventura Palace is designed to be
the most deluxe of the Palace Resorts line, with larger guest
units, in-room double Jacuzzis and higher quality shows and
entertainment, according to Salazar. The hacienda style of the
low-rise property is accented by tile floors, hand-carved furniture
and terracotta and adobe brick color schemes.
The property features a variety of dining venues with various
specialties ranging from continental to gourmet Mexican. Among the
resort offerings are outdoor and indoor pools, a gym with a sauna
and steam bath, tennis courts, two basketball courts, a track for
roller blading and biking, billiards, a variety of nonmotorized
water sports and nightly entertainment.
Aventura Palace also is equipped to handle groups, with meeting
facilities accommodating up to 680 people.
In addition to all meals, snacks, domestic and imported drinks,
taxes, gratuities, activities and entertainment, rates also include
excursions to nearby attractions such as the archaeological ruins
of Tulum and Chichen Itza; Isla Mujeres, and Xpu-ha, a new
ecological park owned by Palace Resorts.
Xpu-ha, which opened in April, features an estuary, an aviary, a
jungle with flora and fauna of the region, a beach and restaurants.
Xpu-ha activities include snorkeling and exploring the park's
wildlife, such as birds, white-tail deer, iguanas, turtles and
Rates at Aventura Palace start at $110 per person, double,
through Aug. 23 and $98 from Aug. 24 through Dec. 24.
Palace Resorts' adjacent property, Riviera Maya Palace, is under
construction and scheduled for completion at the end of 2000. The
property will mirror the hacienda-style architecture and
Mexican-village ambience of Aventura Palace, but will be much
larger, with 850 guest rooms and more facilities.
In Cancun, Palace Resorts recently completed an expansion of its
Moon Palace. The project included the addition of nearly 1,000
rooms, which are housed in a new wing that also has a lobby area, a
pool, a gymnasium and restaurants.
The property also has turned an eye toward the groups and
incentives market. A key part of the expansion was the construction
of a large convention center that can accommodate up to 3,000
Phone: (800) 346-8225 or (305) 374-4752