HANA, Hawaii -- Passport Resorts of San Francisco will buy the
Hotel Hana Maui, with plans to renovate rooms, upgrade food service
and add a spa.
The sale of the luxury property, tucked away in a remote corner
of Maui, is set to close Aug. 15, according to Peter Heinemann,
managing partner of Passport Resorts.
Passport is buying the resort from Chicago-based Meridian
Financial Resources, which bought the property in 1999. Heinemann
said he plans to continue the resort's affiliation with Small
Luxury Hotels of the World.
The hotel has 96 rooms in all, but 30 are out of inventory. The
hotel operates with 66 rooms, 47 of which are cottages.
In the past few years, according to sources at the hotel, occupancy
has ranged from 30% to 50%. Earlier this year, the hotel reduced
rates by $100 to $150 per night, depending on room category.
Room rates are $235 per night, double, and from $295 to $595 per
night for the cottages.
"We intend to operate with about 80 rooms because some will be
used to develop an executive conference center and some will be
used to develop the new spa," said Heinemann.
The property features tennis courts, two pools, a wellness
center with workout machines, a television room -- none of the
rooms or cottages have televisions -- and two restaurants, one in
the hotel and one across the street.
"We are going to renovate the rooms, add new furniture and take
care of a lot of deferred maintenance," said Heinemann.
When asked whether Passport will bring in a big brand name to
market the hotel, Heinemann said, "We are the brand name."
Passport Resorts owns two hotels: the Post Ranch at Big Sur,
Calif., where rates range from $455 to $835 per night, and the
Jean-Michel Cousteau Resort in Fiji, with rates from $424 to $625
"Our market niche is boutique properties," Heinemann said. "I'm
not going to knock what the big brand names do, but we do something
Heinemann said he wants to improve the property so guests get
what they pay for.
"The quality of the property needs to be improved to justify the
rates," he said. "The main problem is the physical condition, but
it's also the overall condition, including the food and beverage