Pelican Bay promotes new suites with free nights

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GRAND BAHAMA ISLAND, Bahamas -- Pelican Bay at Lucaya here is celebrating the opening of 48 luxury suites, a doubling of its suite inventory, with free nights for clients and extra commission for agents.

Through April 30, guests booking four nights receive three additional nights free, creating weeklong villa stays priced from $1,200 -- a 42% savings, according to management.

And travel agents who book those stays directly with Pelican Bay earn 30% pay.

"We received such a good response from our guests when we opened the first suites two years ago that we wanted to do something dramatic so more people would learn about these quiet, intimate accommodations," said Jim Goodrum, president of New Hope Holding, the parent company of Pelican Bay.

The resort is offering the savings and extra pay in lieu of advertising, according to Erik Christiansen, chairman of the board, "because a deal for people seems to work, and I'll do better with it than spending on ads."

No expense was spared on the suites.

The property spent approximately $250,000 on each of the 750-square-foot units, which are outfitted with mahogany woodwork, Italian tile floors, original Bahamian watercolor paintings and private patios or balconies.

Amenities in the suites, which have water views, include ceiling fans, stocked refrigerators, microwaves and espresso machines.

Guests also are treated to special touches, Christiansen said, such as delivery of croissants and a newspaper each morning.

"What I'm trying to do is give my guests the things I like to have when I travel," said Christiansen.

The result, he added, is the highest occupancy and repeat-visitor rates on Grand Bahama Island -- if not the entire Bahamas.

Pelican Bay, described as evoking a Danish seaside village with Caribbean influences, features brightly colored, two-story town houses with white gingerbread trim.

Guest units offer large balconies so clients can "sit outside when it rains, which is what I like to do," Christiansen said.

The resort also has three freshwater pools, a Jacuzzi, the Ferry House Restaurant and the poolside Yellow Tail's Bar and Grill.

No further additions -- save, perhaps, a small conference facility for up to 50 people -- are planned, said Christiansen.

For more information, call (242) 373-9550, fax (242) 373-9551 or visit http://pelicanbayhotel.com. To book, call (800) 600-9192 or send an e-mail to [email protected].

To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].

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