NEW BERN, N.C. -- Officials of this small city, home to the
pharmacy where Pepsi was invented, said an array of local
attractions are well suited to clients interested in heritage
New Bern, which lies at the confluence of the Neuse and Trent
rivers in the southeastern part of the state, has more than 150
historical landmarks, a 157,000-acre national forest and a colonial
The Craven County Convention and Visitors Bureau said these
features are luring increasing numbers of travelers seeking what it
calls "enriching" activities as well as active vacations.
Itineraries can include a morning of fishing or golf, an afternoon
of visiting historical sites and museums and an evening of fine
Gordon Clapp, director of the North Carolina Division of
Tourism, Film and Sports Development, said visitors are discovering
sport fishing at the Neuse and Trent rivers.
Two of the newest attractions here are the Cotton Blossom, a
riverboat that will begin offering cruises June 6, and the restored
Caleb Bradham Pharmacy, where Bradham invented the drink to aid
digestion and boost energy that became Pepsi Cola.
Travelers also can visit Tryon Palace. This restored
Georgian-style mansion was the home of Gov. William Tryon and the
capitol of the colony of North Carolina. It is touted by tourism
officials here as the place "where governors ruled, legislators
debated, patriots gathered and George Washington danced." The site
features a collection of antiques, art and 14 formal gardens. Each
Christmas, Tryon Palace hosts candlelight tours and a Christmas
The region's history can be explored at the New Bern Academy
Museum, which focuses on the period from 1710 through the Civil
War. The exhibits at the Fireman's Museum, Bank of the Arts and the
New Bern Civil War Museum enable travelers to observe a variety of
Hikers and campers can take to the Croatan National Forest to
view wildlife, including black bears, red-cocked woodpeckers,
eagles, osprey and exotic plant life.
Craven County Convention and Visitors Bureau , phone: (800)