Philadelphia ties senior plan to art exhibit

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PHILADELPHIA -- Culture-oriented Philadelphia gets a good representation of the senior market, according to a spokeswoman for the Greater Philadelphia Tourism Marketing Corp.

She said the city drew a heavy percentage of mature adults to its convention center for the flower show in March and to the 103rd Engineers Armory for the annual antiques show in April.

The city put together a two-day, one-night summer hotel package that includes two tickets to the Maxfield Parrish exhibition at the Pennsylvania Academy of the Fine Arts plus a hotel discount on additional nights' stays.

Air, rail and car rental discounts are also available to all those visiting the exhibition. "Maxfield Parrish, 1870-1966" runs until Sept. 25 and features more than 100 of the artist's works, including easel paintings, mural studies, drawings and prints.

Several other institutions that feature permanent exhibits of his works have launched displays and tours to complement the academy's exhibit. The Philadelphia Museum of Art will present "The Contemporaries of Maxfield Parrish" tours at 1 p.m. on Sept. 9, 12, 16, 19 and 23.

Two tickets to the Philadelphia Museum are included in the Maxfield Parrish package. Other museums displaying Parrish's works are the Brandywine River Museum in Chadds Ford, Pa. (open daily), and the Delaware Art Museum in Wilmington, Del. (closed Mondays).

Hotel accommodations start at $139 for the package.

Two of the participating hotels offer an AARP discount to visitors, but not on the package. They are the Warwick Philadelphia and the Wyndham Franklin Plaza Hotel. The Wyndham's package sells for $139 for two, $159 for three and $169 for four. Additional nights can be added for the same rate on weekdays, and $119 per night (for two), on weekends. Children under 12 stay free.

The Warwick offers a room for two for $159, with an add-on rate of $109, weekends or weekdays.

Both hotels pay a 10% commission on the package.

The special package rates are sometimes lower than the regular AARP discount rates offered by the hotels. For example, the Warwick normally gives AARP members a double room for $164 weekdays and $106 weekends.

As an additional package incentive, US Airways is offering a 5% to 10% discount on travel to the Maxfield Parrish exhibition, according to the GPTMC.

US Airways

Phone: (800) 334-8644, select option one and refer to Gold File 94190965.

National Car Rental

Phone: (800) CAR RENT and refer to recap 5891075.

Amtrak

Phone: (800) USA RAIL and refer to fare order X882.

The Warwick Philadelphia

Phone: (215) 735-6000

Wyndham Franklin Plaza

Phone: (215) 448-2000

Philadelphia Visitors Center

Phone: (800) 668-5724

Philadelphia Convention and Visitors Bureau

Web: www.libertynet.org/phila-visitor

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