PHILADELPHIA -- Gay travelers will be one of the target markets of
Philadelphia's new $1.7 million tourism ad campaign, set to launch
Families and multicultural groups also will be the focus of the
"Philly's More Fun When You Sleep Over" campaign, which will
encompass print, radio and TV ads.
Philadelphia said it might be the first U.S. city to advertise
to the Gay travel market on television.
To contact reporter Michael Milligan, send e-mail to [email protected].