Philly promotes sleepovers in ad campaign

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PHILADELPHIA -- Gay travelers will be one of the target markets of Philadelphia's new $1.7 million tourism ad campaign, set to launch June 7.

Families and multicultural groups also will be the focus of the "Philly's More Fun When You Sleep Over" campaign, which will encompass print, radio and TV ads.

Philadelphia said it might be the first U.S. city to advertise to the Gay travel market on television.

To contact reporter Michael Milligan, send e-mail to [email protected].

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