PHOENIX -- The Greater Phoenix Convention and Visitors Bureau and
three local entities launched a joint-effort pricing program last
month that targets groups.
The bureau's partners in the promotion are the Phoenix Civic
Plaza convention center, the Crowne Plaza Phoenix Downtown and the
Hyatt Regency Phoenix Hotels.
According to Kevin Hill, director of marketing for the Phoenix
Civic Plaza, the program is designed to serve two purposes: to
attract convention business and to boost visitor traffic during the
city's off-peak season.
Under the package, which can be used for group bookings with a
minimum of 1,000 rooms for a 2003 or 2004 date, the space rental
fee at the convention center is waived from May 23 to Sept. 8,
2003, and from May 28 to Sept. 10, 2004.
For bookings on any other date during the two-year period, the
standard space rental rates will be reduced by 50%.
In addition, convention planners can reserve rooms at the Hyatt
Regency Phoenix or the Crowne Plaza Phoenix Downtown at group rates
that pay 10% commission.
Hill said that since the program's March 1 debut, four tentative
reservations have been made.
Other package features are:A two-hour welcome reception sponsored by the Hyatt Regency and
the Crowne Plaza with full bar and hors d'oeuvres.Ten suite upgrades at the normal group rate.A thousand dollars toward graphic requirements from either
Brede Expo Services or GES Expo Services.
To qualify, group planners must sign reservations contracts this
year and have a minimum of three years' past performance of working
with bookings of at least 1,000 rooms.
"This program will attract corporate convention business, drawn
by the savings, to the city as well as boost occupancies at our
hotels during our off-season," Hill said.
When asked what makes Phoenix a desirable destination, Hill
responded, "We have culture, sporting events, entertainment -- and
people almost never have to carry umbrellas."
Phoenix has been undergoing a renaissance of sorts, according to
"Visitors will see things that they didn't know about the area.
There are plenty of air-conditioned attractions literally across
the street from the convention center," Hill said.
Among these are the Phoenix Symphony Hall, the Arizona Science
Center, four live performance theaters and 24 movie theaters.
"There's been a total change in the downtown [area] in the past
five to 10 years," Hill added.
Some new attractions include America West Arena (home to the
NBA's Phoenix Suns and the NHL's Phoenix Coyotes) and Bank One
Ballpark (home to MLB's Arizona Diamondbacks).
For additional details, contact the Phoenix Civic Plaza at (877)