Pittsburgh looks to cable TV to promote destination

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PITTSBURGH -- The Pittsburgh area now has its own tourism network on cable TV.

Discover Pittsburgh Country (DPC) was developed using state and private foundation funding by the Fay-Penn Economic Development Council of Uniontown, Pa.

DPC is available to 350,000 households in southwestern Pennsylvania through the Comcast Video on Demand network.

According to Michael Krajovic, president and CEO of the Fay-Penn Economic Development Council, the channel is designed to promote tourism and spur economic development in Pittsburgh and surrounding counties.

I dont know of any other metropolitan area doing this kind of project, said Krajovic. You see tourism channels in hotel rooms, but to have something like this available to the entire population, I think, is unique.

The station targets business travelers visiting the region, college students in Pittsburgh and local residents.

Were trying to educate our local population, both to appreciate whats available as travelers themselves and also to be better ambassadors, Krajovic said.

To reach audiences outside the region, DPC is also being Webcast through the Pittsburgh Post-Gazettes site, located at www.postgazette.com.

The state contributed $130,000 of a $1 million budget for three years. The remaining funding came from private sector organizations, including the Greater Pittsburgh CVB.

To contact reporter David Cogswell, send e-mail to [email protected].

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