DANIA, Fla. -- Places to Go is on the move. The tour operator
appointed a new management team, unveiled a logo and beefed up its
The company also is aiming to get the attention of Caribbean
tourist boards, airlines, resorts and hotel associations as well as
U.S. retailers, particularly in South Florida.
About a year ago, Places to Go was purchased by Windfair
Hospitality, a Toronto-based firm, which owns several
tourism-related companies. Place to Go was dormant for a year until
Windfair came up to the plate.
As part of the reorganization, Mark Steward came aboard as
managing director in March. Steward, who previously held manager of
product development posts at Adventure Tours USA and Club America
Vacations, has set out to get Places to Go noticed.
He said the firm is focusing on its Caribbean product. It added
Curacao to its line-up as well as Cancun, Mexico.
He also said Places to Go is turning its attention to the South
Florida market. The operator wants to build relationships with
tourist boards and the trade community in this region. One of his
first initiatives was having a Places to Go representative attend
local tourist board functions. Another plan is to host a series of
breakfast seminars for agents in major Florida cities through Oct.
Steward said that Places to Go has developed a strong
relationship with Curacao. The firm is offering packages to many of
the island's events, including its gospel and heritage festivals.
At the end of August, the operator held an open house in
conjunction with Curacao, which attracted 50 travel agents.
Places to Go also offers air-inclusive packages to Aruba,
Bonaire, the Cayman Islands, Jamaica and the Bahamas, including the
The operator has a full-time staff of 10, and education is a
priority for Seward. He said that because of the company's small
size, the reservationists are becoming destination specialists
"They have been to the islands and experienced restaurants,
hotels and attractions. They are destination specialists who can
help agents help their clients."
The operator also plans to increase its marketing efforts by
participating in co-op ads. Places to Go already started a series
of radio promotions in South Florida.
The operator's commissions start at 11% and increase to 15%. "We
want to cater to the travel agents' needs, make them feel
comfortable, and for that special client they have, we want to be
their tour operator," Steward said.Curacao getaways on tap
DANIA, Fla. -- Places to Go is offering three-night getaways to
Prices start at $499 per person, double, for a stay at the
Princess Beach Resort & Casino. For a stay at Kadushi Cliffs
Resort, the rate is $629.
The packages include roundtrip air from Miami, transfers and
hotel tax and service charges. Air is available from New York for
an additional $99 and from Chicago for an extra $139.
Places to GoOperator schedules seminar series
Phone: (800) 775-2237
Fax: (954) 924-6260
DANIA, Fla. -- Places to Go is sponsoring a series of breakfast
seminars to introduce its fall packages and winter brochure for the
The seminars will be held in major Florida cities through Oct.
5. Cities and dates follow:Sept. 14 in Orlando at the Radisson Plaza Ivanhoe.Sept. 15 in Melbourne/Cocoa Beach at the Hilton Cocoa
Beach.Sept. 16 in Coral Gables at the Hyatt Regency.Sept. 28 in Tampa at the Hyatt Regency.Sept. 29 in Sarasota at the Hyatt Regency.Sept. 30 in Fort Myers at the Radisson Inn Fort Myers.Oct. 5 in Jacksonville at the Radisson Riverwalk Hotel.
Places to Go
Phone: (800) 775-2237 or (954) 924-1502