NEW YORK --- Plans for a new resort
development, marketing initiatives, a redesigned Web site and a
continued commitment to preserving the eco-systems and environment
marked the launch of the British Virgin Islands new branding
The BVIs slogan of Natures Little Secrets
This was introduced as our position in 1991,
and we havent changed it. It will remain the foundation of our
marketing efforts while we share the secrets of our destination
with the world, said D. Orlando Smith, BVI chief minister and
minister for tourism.
Plans for a $65 million luxury resort on
Scrub Island, a 230-acre site just off shore from Roadtown,
Tortola, also were unveiled. The developers, Mainsail Management
Group, based in Tampa, along with Scrub Island Development Group
broke ground in October. Opening date is targeted for the fall of
2007, according to Joe Brown, Mainsails vice president, sales and
The property will include hotel rooms,
condominium units and a 150-slip marina.
Beef Island also is expected to anchor a
luxury resort, although details were not revealed.
Smith said the BVI will continue to market
and promote the BVIs strength in the sailing world as well as focus
on its water sports offerings, including diving, snorkeling,
fishing and surfing.
To contact the
reporter who wrote this article, send e-mail to Gay Nagle Myers