Pleasant Holidays to stress luxury

WEST LAKE VILLAGE, Calif. -- Pleasant Holidays is expanding its offerings in the area where it sees the most potential growth -- Hawaii's luxury market -- and honeymoon/romance packages will lead the way in this new focus.

"We've always offered a luxury product but want to give it more marketing attention," said Tim Irwin, president and chief executive of Pleasant Holidays.

Nineteen resorts on the five major islands are represented in the luxury collection. Among them are the JW Marriott Ihilani Resort & Spa at Koolina; the Royal Hawaiian; Hilton Hawaiian Village; Four Seasons Wailea; Ritz-Carlton Kapalua; Mauna Kea Beach Hotel; and Fairmont Orchid Hawaii.

In other news, the wholesaler has launched an online version of its Pleasant Holidays University Course. Agents can sign up on line for the complete program.

The curriculum consists of six 16-page training courses designed to increase agent knowledge of Pleasant's travel products as well as improve customer service and selling skills.

Meanwhile, the operator added more Web options. Working with VisualFrenzy Media, Pleasant Holidays is providing travel agents and their clients with streaming video clips of Pleasant's partner hotels and resorts.

Participating partners include selected Marriott, Outrigger, Ohana, Prince and Aston Hotels and Resorts in Hawaii.

For details, call (800) 742-9244 or visit For more information on Pleasant Holidays' packages and programs, call (800) 448-3333. Agents also can visit its recently updated agents' Web site at

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