Hotel developer Hank Freid, who recently
bought the 100-year-old Portland Square Hotel in New York's theater
district, plans to spend $7.5 million to convert the property from
a 147-room, two-star hotel into a 115-room, four-star property
slated to begin in January, with completion expected in the fourth
quarter of 2007.
The property will
remain open throughout the construction period, and the renovation
will occur in stages. The name change will not go into effect until
the new lobby is completed.
According to the
Impulsive Group, a hotel development and management company headed
by Freid, the renovation will include the
debut of a heretofore unique feature to hotel bedrooms: in-room
baths surrounded by adjustable leather drapery to allow guests to
choose an open setting or a private bathing space.
Guest rooms will
feature European bed linens, towel warmers, flat-screen TVs and
Plans also call
for a high-end, duplex penthouse apartment with roof access and
views of Times Square.
according to the Impulsive Group, will emphasize small gathering
spaces with fireplaces, a bar/lounge and a restaurant. Earth tones
will be used throughout.
Square Hotel already has enhancements such as complimentary
wireless Internet access, new bedding, safe-deposit boxes, in-room
coffee, ironing boards/irons, hair dryers and an on-demand video
Sanctuary will be "a sophisticated oasis" amidst the big city's
bustle, hence the new name.
Group will position the hotel as an upscale destination catering to
publishing and corporate executives, modeling agencies and movie
the boutique hotel, which is located on West 47th Street, include
the Night Hotel on West 45th Street and the Muse Hotel on West 46th
Street, Freid said.
Group, which is based in New York, also owns the Ameritania Hotel,
the Marrakech Hotel and a number of hostels, all in Manhattan. The
company also owns several charter yachts.
Group is in the process of expanding the Ameritania with 100 new
rooms, and it is upgrading the Broadway Hotel and
The company is
looking to expand its luxury footprint in New York with additional
Anthony Corallo was brought onboard in May as vice president to
oversee the renovation and repositioning of the hotel.
renovation is complete, rooms will be priced from $265 to $1,800
for the duplex penthouse. Rooms currently go from $129 to
Agents can book
in the GDSs or at www.portlandsquarehotel.com.
To contact the reporter who wrote this article, send e-mail
to Nadine Godwin at [email protected].