Puerto Rico Tourism Co. names new director

SAN JUAN, Puerto Rico -- Milton Segarra has been appointed the new executive director of Puerto Rico Tourism Co.

Segarra was with Hilton International in the Caribbean region for a number of years prior to his PRTC appointment.

PRTC recently lost its executive director, Jorge Pesquera, whose appointment was not approved by the Senate of Puerto Rico.

However, Ramon Cantero-Frau, head of the Dept. of Economic Development and Commerce, assured tourism leaders in Puerto Rico that Segarra's appointment was a virtual shoe-in.

Cantero-Frau said that PRTC will launch a $25 million marketing and promotion campaign this fall, introduce weekly fam trips for 150 agents per week, revamp its Web site and emphasize new hotel construction on both Puerto Rico's east and west coasts.

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