SAN JUAN, Puerto Rico -- Milton Segarra has been appointed the new
executive director of Puerto Rico Tourism Co.
Segarra was with Hilton International in the Caribbean region
for a number of years prior to his PRTC appointment.
PRTC recently lost its executive director, Jorge Pesquera, whose
appointment was not approved by the Senate of Puerto Rico.
However, Ramon Cantero-Frau, head of the Dept. of Economic
Development and Commerce, assured tourism leaders in Puerto Rico
that Segarra's appointment was a virtual shoe-in.
Cantero-Frau said that PRTC will launch a $25 million marketing
and promotion campaign this fall, introduce weekly fam trips for
150 agents per week, revamp its Web site and emphasize new hotel
construction on both Puerto Rico's east and west coasts.