The Puerto Rico Tourism Co. is blitzing tourism professionals, investors, meeting planners and consumers in New York this week with its "Explore Beyond the Shore" message.

The PRTC is showcasing the island's culture and cuisine at various events, including the National Puerto Rican Day Parade, which took place June 10, and the Caribbean Tourism Organization's Caribbean Week festivities.

Puerto Rico's events highlight tourism products that will be launched later this month, according to Terestella Gonzalez Denton, the PRTC's executive director. These include the Salsa Trail in San Juan, the Gastronomic Route in the Porta del Sol region in the south, and the Adventure Trail in Utuado in the mountainous central/western region of Puerto Rico.

To contact reporter Gay Nagle Myers, send e-mail to [email protected].

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