BOSTON -- Tourisme Quebec, the tourism promotion bureau of the
province of Quebec, launched a major advertising and
direct-marketing campaign during a trade mission to four U.S.
The summer-fall campaign, which has a budget of approximately
$2.8 million, will carry the theme "Quebec: You'll Want to Take It
Home With You" and will target soft-adventure travelers and those
interested in visiting the province's two major cities, Montreal
and Quebec City, through a 100-page brochure insert in newspapers
and trade magazines.
The tourism bureau started a travel agent accreditation program
in May and plans to continue it through the summer.
"We will have working days and working sessions, and agents will
be invited to come to Quebec at our expense," said David Cliche,
Quebec's minister of tourism, of the plan to offer training to 600
agents in 20 major U.S. cities by the end of 1999.
Upon completing the curriculum, travel agents will receive
referrals from the province's inserts, brochures and
"We will find a label to ensure that the people who want to come
to Quebec will have real professionals who know what Quebec is all
about," the tourism minister said.
"It's a very aggressive and ambitious program."
Tourisme Quebec, Phone: (800) 363-7777