Ramada outpaces competition


MIAMI BEACH -- The 254-room Ramada Miami Beach Inn credits agents and tour operators for at least 40% of its annual business, according to Bernard Resnick, the hotel's management consultant.

During the first 10 months of this year, the industry helped the property post 92.3% average occupancy, an increase of 13.5 percentage points vs. the same 1999 period, he said.

This topped competing hotels, according to Smith Travel Research, Resnick said.

He cited Liberty Travel-Gogo Worldwide Vacations, Travel Impressions, Allied Tours-New World Travel and Nouvelle Frontiers as major producers for the hotel.

The hotel's guest mix is 80% leisure and 20% commercial, he said.

The latter category includes meetings. The hotel handles up to 650 guests for dinner and 1,000 classroom-style.

Rack rates include a choice of an Alamo economy car picked up at Miami Airport (reserved by the hotel) or a full breakfast.

Rack rates from Dec. 21 to May 1 are $135 to $155, single or double.

Resnick said the hotel hopes to introduce a dine-around plan featuring a choice of seven popular restaurants and limousine transportation. The negotiations are in progress, he said.

On-site facilities at the Ramada Miami Beach Inn include a coffee shop, restaurant, fitness center, volleyball, shuffleboard and a playground.

Poolside drink and food service is provided when guests raise the flags on their chaise lounges.

The property is at 4041 Collins Ave.

For additional information, call (800) 327-8163.

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