Region reports record-breaking statistics

FORT LAUDERDALE -- The travel business is booming in greater Fort Lauderdale this year as its tourism indicators surpass their own records.

Since September 2003, we have seen 12 consecutive months of growth in the average daily rate, occupancy rate and bed tax collections, said Nick Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau.

February, March and April showed hotel occupancy rates of 91%, 85% and 80%, respectively, according to statistics compiled by the CVB.

But greater Fort Lauderdale attained its highest visitor totals in history throughout the summer. In July, hotels exceeded 70% occupancy for the first time ever, and another record was set in August, when occupancy was 66.2%, up 4.6% over the same month last year.

The strong numbers continued into September, when the occupancy rate reached 62.2%, a 15.1% increase over 2003. The destinations average daily rate was $79.15, a 9% increase over last year and the highest-ever ADR for September.

Greater Fort Lauderdale constitutes all of Broward County, which comprises 30 municipalities. Fort Lauderdale, with 150,000 residents, is the largest municipality.

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For more details on this article, see "Starwood dips into Fort Lauderdale."



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