RIVIERA MAYA, Mexico -- With a disappointing 15% of its rooms
filled, the Paraiso de la Bonita resort here decided to keep the
introductory rates for its 82 one-bedroom suites in place through
The resort, which is managed by Presidente Inter-Continental,
was planning to raise those prices by approximately 25%, from $410
to $550, single or double, effective May 1.
Prices for the resort's seven two-bedroom Master Suites ($1,250)
and its 3,000 square-foot Bali Suite ($2,250) will remain the same
through Dec. 26 as originally planned.
Hector de Galard, general manager, said officials had expected
at least 30% occupancy within the first three months of
He said he was "disappointed with the early results," but
expects business to improve as more travel agents became familiar
with the resort.
Galard said the resort will get a marketing boost this summer
when it joins Virtuoso, the agency network focused on upscale
leisure travel. The resort already is affiliated with Leading Small
Hotels of the World.
For travel agents, Galard said one of the resort's major selling
points is its 17,222-square-foot spa offering thalassotherapy
treatments incorporating heated seawater and algae. The spa also
offers more traditional massage and beauty treatments, as well as a
separate fitness center.
Galard said the resort's Thalassotherapy center is overseen by a
physician who works with guests to create a therapy regimen.
Treatments might include a seawater massage, shower jet therapy or
algae body wrap.
Although thalassotherapy is popular in Europe, Galard said
Paraiso has the distinction of being only the second resort in the
Americas to offer the treatments; the other resort is in
To promote the center, Paraiso is offering spa packages that
include up to four different types of treatments a day. For
example, the six-night Classic Thalasso package includes
accommodations in a suite and a choice of four daily treatments. It
costs $4,440 for two people, including roundtrip airport
Built at a cost of $40 million, Paraiso de la Bonita opened last
February on 14 acres of beachfront property on Petenpich Bay.
The resort consists of 82 one-bedroom suites, seven two-bedroom
suites and one presidential suite with two bedrooms and a dining
room. The presidential suite features butler service.
Rooms are decorated with an eclectic mix of furnishings and
materials from Africa, Asia, the Caribbean, India, the
Mediterranean and Mexico.
Ground-floor suites feature private plunge pools in a garden
courtyard, and second-floor units will come with a choice of
hammocks or lounge chairs.
All rooms feature separate living areas, large bathrooms with
Bvlgari bath products, dual-line phones with computer hookups, CD
and DVD players and a stocked bar.
Dining choices include La Canoa restaurant, specializing in
seafood, and a more casual open-air restaurant that serves
breakfast, lunch and dinner. There's also a wine cellar stocked
with more than 4,000 bottles.
Guests can work off their meals at the fitness center, the
130-foot infinity pool, the tennis court and the nature path
designed for walking or jogging. Golf is available nearby.
For business travelers, the resort features a function room that
can be divided into two separate spaces. A library near the
reception area includes a bar as well as books, magazines, games,
CDs, DVDs and Internet access.
For information or reservations, call (800) 327-0200 or visit www.interconti.com.