Sandals, Beaches Web sites get revamp

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MIAMI -- Sandals and Beaches Resorts upgraded its Web sites, www.sandals.com and www.beaches.com, which now boast multimedia features, including panoramic resort tours, animated slideshows, streaming video and image libraries.

Retailer-specific pages have been enhanced with real-time room inventory access and co-branded Web-site creation tools.

Although consumers have been able to use the sites to book online since December, information and brochure requests are forwarded to local Certified Sandals Specialists. They can link their agency sites to the Sandals and Beaches sites, too.

In another new wrinkle, the sites have new software to track and access travel agent commissions and sales data.

In other Sandals news, Sandals renamed the Sandals St. Lucia Golf Resort & Spa -- its first resort in St. Lucia -- the Sandals Regency St. Lucia Golf Resort & Spa at La Toc.

To tout the new name, Sandals launched the Name Game promotion for travel agents. The travel agent that correctly guesses the total number of square feet for all 327 suites at the resort will win a week's stay in an oceanfront plunge pool suite, including roundtrip air from the nearest Air Jamaica gateway for two.

In addition, a suite at the property will be renamed in honor of the winning agent.

Entry forms are available by calling (800) 48-SPECIAL; entries must be submitted by Aug. 7. The winning agent will be announced at Sandals Ultra Convention in Las Vegas Aug. 15.

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