Scandinavian tourist boards speed agent leads

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NEW YORK -- Scandinavian specialist agents will have a leg up as of April 15, the date five Nordic tourism boards here are scheduled to fire up new lead-generation software designed to speed consumer referrals from their joint call center to accredited members of their Scandinavia Travel Agents' Reward (STAR) program.

The system was codeveloped with the Netherlands Board of Tourism, which implemented a similar version of the system last November.

The software automatically identifies the three STAR-accredited agents nearest a consumer who calls Scandinavian Tourism's (212) 885-9700 phone number for information on Denmark, Finland, Iceland, Norway or Sweden.

As with the Dutch system, if the caller agrees to a referral, the agents receive an instant e-mail advising them of the potential client's travel interests, tentative length of stay, booking status and other criteria.

For information on the STAR self-study program, which costs $50 and is worth seven Institute of Certified Travel Agents credits, e-mail a request to [email protected] or call (212) 885 9700, Option 2.

Get More!
Look for further details on the STAR program in the April 15 issue of Travel Weekly.

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