NEW YORK -- The four SeaWorld theme parks in the U.S. became
SeaWorld Adventure Parks under a new repositioning program.
John B. Roberts, chairman of St. Louis-based Busch Entertainment
Co., the parks' operator since 1989, called the effort "the most
important evolution in the history of our brand."
The repositioning, he said, stemmed from significant expansion
beyond marine life at all of the parks -- Orlando, Fla.; San
Antonio; San Diego, and Cleveland.
In addition to marine life exhibits, shows and related
conservation efforts, the parks are offering adventure attractions,
with more coming in the next year, Roberts said. For example,
Journey to Atlantis, set to open in April at the Orlando park, will
provide a combined water ride, roller coaster and special-effects
experience. Simulated Wild Arctic experiences were introduced in
Orlando and San Diego, while daredevil water skiing stunts are
planned for San Antonio.
Also evident are more interaction between guests and animals at
all parks; adventure attractions just for children, and themed
areas, such as Key West at SeaWorld in Orlando, which features
animals, entertainment and sunset celebrations. "These parks are
not simply aquariums or marine theme parks. "Roberts said.
"SeaWorld truly is a new breed of entertainment park -- an
Adventure Park," he said.