SeaWorld Adds 'Adventure' to Title

NEW YORK -- The four SeaWorld theme parks in the U.S. became SeaWorld Adventure Parks under a new repositioning program.

John B. Roberts, chairman of St. Louis-based Busch Entertainment Co., the parks' operator since 1989, called the effort "the most important evolution in the history of our brand."

The repositioning, he said, stemmed from significant expansion beyond marine life at all of the parks -- Orlando, Fla.; San Antonio; San Diego, and Cleveland.

In addition to marine life exhibits, shows and related conservation efforts, the parks are offering adventure attractions, with more coming in the next year, Roberts said. For example, Journey to Atlantis, set to open in April at the Orlando park, will provide a combined water ride, roller coaster and special-effects experience. Simulated Wild Arctic experiences were introduced in Orlando and San Diego, while daredevil water skiing stunts are planned for San Antonio.

Also evident are more interaction between guests and animals at all parks; adventure attractions just for children, and themed areas, such as Key West at SeaWorld in Orlando, which features animals, entertainment and sunset celebrations. "These parks are not simply aquariums or marine theme parks. "Roberts said. "SeaWorld truly is a new breed of entertainment park -- an Adventure Park," he said.

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