Seminoles go Hollywood with second Hard Rock


HOLLYWOOD, Fla. -- A Seminole Hard Rock Hotel & Casino opened here in May.

The $250 million, 12-story,  500-room hotel with a 130,000-square-foot casino is the second major Seminole Hard Rock to open in Florida in recent months. The Seminole tribe opened a 250-room hotel-casino in Tampa in March.

The Hard Rocks location on Indian-owned territory enables it to bypass the states casino gambling prohibition.

The hotel was designed by Klai Juba, the company behind a number of high-profile developments in Vegas, including expansions and remodeling of the MGM Grand, Excalibur, Aladdin, Luxor and Hard Rock Las Vegas.

Display cases throughout the propertys public areas contain stage outfits worn by such rock stars as Elvis Presley, Madonna, Elton John, Aerosmith, Cher, Beyonce and No Doubts Gwen Stefani.

On-site restaurants include the Hard Rock Cafe, the Council Oak steak and seafood restaurant, the 24-hour Blue Plate and the Constant Grind coffee bar.

The Hard Rock features a four-acre lagoon pool with a 182-foot waterslide, waterfalls, hot tubs and a childrens area. Speakers pipe in music that can be heard below the surface.

A 22,000-square-foot spa and a fitness center are nearby, as is an 18-hole golf course.

The property incorporates 100,000 square feet of flexible meetings space and can accommodate groups from 10 to 1,000. There is a ballroom and a poolside area where events can be held.

Next to the hotel is a complex called Seminole Paradise, which includes 25 retail stores, a dozen restaurants and other entertainment venues. In the fall, a 5,600-seat arena for live performances is scheduled to open.

The hotel is just a 15-minute drive from ocean beaches and only a few minutes from Fort Lauderdale/Hollywood Airport.

Room rates begin at $110 per night for the summer. As a booking incentive, the hotel is paying 15% commission on all bookings made in July and August for stays through the end of the year.

The hotel is offering travel agents a room rate of $69 per night through Dec. 27.

For reservations, call (800) 937-0010 or log onto

To contact reporter David Cogswell, send e-mail to [email protected].

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