State Unveils 'Come As You Are, Leave Different' Ad Campaign

Reed Travel Features

BATON ROUGE -- Louisiana is launching its tourism campaign this month in national and regional publications.

The tag line for the blitz -- "Louisiana. Come as you are. Leave different." -- focuses on the unique travel experiences the state offers.

Lt. Gov. Kathleen Babineaux Blanco introduced the campaign during the seventh annual Travel and Tourism Summit in Shreveport, the premier educational forum for the Louisiana travel industry.

"Visitors participate in Louisiana travel experiences: They dance to our music, eat our food, join in our parades and appreciate our natural resources," Blanco said.

The campaign consists of print and television ads focusing on all regions of the state, from the rural areas to the cities.

As an example, one of the print ads has a headline, "Just hanging around the house?"

This is followed by a picture of one of the magnificent plantations that can be found in the state. A second line of bold type reads, "Come hang around our house."

The text of the ad reminds potential visitors of Louisiana's gracious hospitality, which will make them feel at home.

It suggests that those who like to dance can do so to the sounds of zydeco music at a fais-do-do in Cajun Country, and in addition to snagging a po' boy (a specialty sandwich) in New Orleans they can hook a large-mouth bass in Sportsman's Paradise country.

Tourism is the second-largest industry in the state, with an economic impact of $6.6 billion, and Louisiana attracts more than 23 million visitors.

For information on the state, call (800) 227-4386.

To order a free copy of the Louisiana Tour Guide, call (800) 879-1948.

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