Reed Travel Features
BATON ROUGE -- Louisiana is launching its tourism campaign this
month in national and regional publications.
The tag line for the blitz -- "Louisiana. Come as you are. Leave
different." -- focuses on the unique travel experiences the state
Lt. Gov. Kathleen Babineaux Blanco introduced the campaign
during the seventh annual Travel and Tourism Summit in Shreveport,
the premier educational forum for the Louisiana travel
"Visitors participate in Louisiana travel experiences: They
dance to our music, eat our food, join in our parades and
appreciate our natural resources," Blanco said.
The campaign consists of print and television ads focusing on
all regions of the state, from the rural areas to the cities.
As an example, one of the print ads has a headline, "Just
hanging around the house?"
This is followed by a picture of one of the magnificent
plantations that can be found in the state. A second line of bold
type reads, "Come hang around our house."
The text of the ad reminds potential visitors of Louisiana's
gracious hospitality, which will make them feel at home.
It suggests that those who like to dance can do so to the sounds
of zydeco music at a fais-do-do in Cajun Country, and in addition
to snagging a po' boy (a specialty sandwich) in New Orleans they
can hook a large-mouth bass in Sportsman's Paradise country.
Tourism is the second-largest industry in the state, with an
economic impact of $6.6 billion, and Louisiana attracts more than
23 million visitors.
For information on the state, call (800) 227-4386.
To order a free copy of the Louisiana Tour Guide, call (800)