SUMMERLIN, Nev. -- Station Casinos broke ground last month on its
12th Las Vegas-area property, the 400-room Red Rock Station Resort
and Casino in this bedroom community 15 miles northwest of the
Strip at Charleston Boulevard and Interstate 215.
The resort, which will open its doors at the end of 2005 or the
first quarter of 2006, is also five miles from the entrance to the
Red Rock Canyon National Conservation and Recreation Area, a
Station Casinos' roster of properties -- from Wild Wild West to
the newer, 3-year-old Green Valley Ranch Station -- has veered
further into the upscale ranks with each opening.
The Red Rock resort will cost between $450 million and $475
million; its youngest sister, the Green Valley Ranch, cost $300
million to build (and is now undergoing a $110 million expansion
that will add 300 rooms).
"The Green Valley property's success has given us great
confidence in going forward with the Red Rock resort," said Glen
Christenson, chief financial officer and executive vice president
of Station Casinos. He said
Station has 3,000 rooms in Las Vegas Valley and averages 95%
Regardless of the popularity of Station Casinos in the valley,
the Summerlin project was not a slam-dunk with local residents.
Months of vocal opposition from the homeowners at Station's initial
plans to build a 300-foot tower hotel along with two, 200-foot-high
towers for time-shares and offices forced the company to do a
The final plan, which passed inspection by the Clark County
Commission in January, now includes just one, 198-foot-high,
18-story hotel tower.
The change in the tower's height means that Station's original
goal of 1,000 rooms will be scaled back, at least in this early
stage of the area's development.
Christenson said the tower and casino is the first phase in a
planned 400-acre Summerlin Centre, a new downtown urban area
conceived by the developers, the Howard Hughes Corp., which also
owns the land.
The Red Rock resort will anchor the site, which will also
include office towers, condominiums, restaurants and a shopping
Summerlin is a 25,000-acre master plan housing community, with
high-end homes, bike trails and parks. Residents, according to
local news reports, were mostly concerned about tall buildings
blocking their views of the Spring Mountains.
But Station Casinos' flexibility on this project is based on
simple economics: Most of Station's casinos cater to local
residents, and the Red Rock property will be the jewel in the
Station Casinos' chairman and CEO, Frank Fertitta, said Red Rock
Station will be a "category-killer," meaning that the property will
far exceed the competitive offerings in the area in terms of
service and amenities.
"We see the Red Rock property as the next evolution in local
gaming," said Christenson, "based on the quality of the amenity
package, service, shows and restaurants."
Christenson added that locals and tourists want the same thing:
value for their dollar, loose slots and good food.
Red Rock will feature 10 full-service restaurants, from quick
service and buffet to gourmet; six bar/lounges; a 16-screen movie
theater and arcade; childcare facilities; an entertainment lounge;
a 40,000-square-foot meetings and convention facility for groups
from 15 to 1,500; and a 20,000-square-foot full-service spa,
featuring massage and treatment rooms, a salon and a workout
It will also boast a three-acre pool and beach area, featuring
private poolside cabanas, two poolside bars and a poolside
The 87,000-square-foot casino will include 2,700 slot/video
poker machines, 60 gaming tables, a state-of-the-art race and
sports book, a poker room and a bingo parlor.
The resort will employ 2,000 workers. The architect and design
team includes Architroplis, the Friedmutter Group and SADI, all of
which worked on Station's Green Valley Ranch property.
Station Casinos' other Las Vegas-area properties include the
Palace, Boulder, Santa Fe, Fiesta Rancho, Wild Wild West and
Wildfire casinos in Las Vegas proper; Texas Station in North Las
Vegas; and Sunset, Green Valley, Fiesta and Barley's in
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