JACKSONVILLE -- A study completed by a West Palm Beach consulting
firm indicated that Jacksonville has the potential to become a
seasonal port of call or home port for cruise ships, expanding its
role as a major cargo and military seaport. At present, the city is
only an occasional port of call.
Last May, the Royal Viking Sun docked here, offering 700
passengers a chance to tour the area. Their experience was
favorable, the report said.
Gee & Jenson, the consulting firm, said other favorable
characteristics included good port facilities, the proximity of St.
Augustine and Amelia Island for excursions, significant air
service, an existing drive market and a good population base.
The study was commissioned by the Jacksonville Port Authority
and Jacksonville Economic Development Commission.