ccording to a new study, the 2004
Roper Reports Summer Travel Outlook, nearly three in five (58%)
U.S. adults are planning to take a vacation over the next six
months. However, most of them (80%) said they will travel within
the continental U.S.
U.S. travelers are placing an emphasis on cost (62%) as the
determining factor in planning their next getaway. In fact, more
than half (56%) said they intend to drive to their vacation
destination. In addition, respondents said their next vacation will
be relatively short -- almost seven out of 10 (68%) said they will
be away a week or less.
Although summer is only a couple of months away, two-thirds of
Americans (67%) have not yet made arrangements for their vacation
and almost half of those polled (46%) said they will use the
Internet to plan their trip.
Despite the fact that cost was listed as the main factor in
determining a traveler's next vacation destination, more than half
of respondents (56%) said they will eat at "fancy" restaurants
during their vacation and nearly half (47%) said they will go
shopping more while on vacation than when at home.
Art Pfenning is the research director for Northstar Travel
Media, Travel Weekly's parent company. Send e-mail to [email protected].