HOLLYWOOD, Fla. -- SuperClubs said it revamped its pricing
structure so retailers can save time.
According to Bob Gilbert, senior vice president of marketing and
sales, the majority of inclusives do their pricing based on length
of stay. "This is a disadvantage to guests who want to stay a few
nights. It is not easy for agents to work out [pricing] on a per
"After listening to agents voice their concerns about the
industry being complicated and the difference among all the
resorts, we felt, let's attack it from a building block. We sat
down with some agents who said to go for a very simple per day
rate," he said.
The policy applies to SuperClubs' nine resorts in Jamaica and
the Bahamas for 2000. As part of the overhaul, the inclusives chain
reduced its minimum stay from three nights to two. The pricing
structure is now based on two-night stays.
For example, the Grand Lido Braco in Jamaica set a daily rate of
$310 per person from Jan. 3 to April 22. Starting April 23, the
price drops to $170.
The chain also wanted to increase its market share by changing
its minimum requirements. "In the travel industry, we are
experiencing a trend toward shorter vacations," Gilbert said. "We
are giving more flexibility for a shorter period."
The pricing is available at Grand Lido Negril, Grand Lido Sans
Souci, Grand Lido Braco, Breezes Golf and Beach Resort, Breezes
Montego Bay, Hedonism II and Hedonism III (scheduled to open Sept.
1), all in Jamaica, plus Breezes Bahamas.
Phone: (800) 467-8737