SuperClubs.com completes agent-focused enhancements

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HOLLYWOOD, Fla. -- With agent-friendly technology in mind, SuperClubs recently completed a series of improvements to its SuperClubs.com Web site.

Company officials are touting the new features, which include more flexible payment options, access to regional fare specials, a group-rate request form, an agent cash bonus section and vacation and agent-finder engines.

Several fun, yet practical, tools also have been added, including a musical sampling of the sounds of the tropics, keyboard yoga and real-time listings of local temperatures.

The SurePay system enables secure credit card bookings and payments to be made on the Web site.

The site's booking engine can search for special rates by a specific ZIP code, city, state or local airport, and can incorporate those rates into the package being booked.

Land and air bookings are fully commissionable for on-line reservations.

Once an agency finalizes a booking via the Web site and the client completes travel, that reservation and all future bookings -- made online or over the phone -- earn 13% commission.

The site's Vacation Finder enables an agent to choose up to three amenities or interests that are most important for a customer's vacation experience.

The software will return a list of SuperClubs resorts that match those interests.

Agencies registered as Super Agencies need only log on to www.superclubs.com/cashbonus and fill out pertinent information to file for Cash Bonus benefits.

Consumer and agency online bookings account for only 1% of SuperClubs total sales, according to Tom Trotta, president, International Lifestyles, the company's U.S. representative.

"However, the number of online price quotes is higher and this drives more phone calls and visits to agencies by more informed consumers," Trotta said.

"The overwhelming majority of consumers obtain price quotes and then ask agents for advice and for SuperClubs bookings," Trotta said.

He also said that SuperClubs walks agents through the SuperAgency-WebLink referral program, launched at ASTA Las Vegas in 2000.

"We ask them to compare these programs to those of other suppliers," Trotta added. Consumers will often make online reservations in the middle of the night and call the next day to have the reservation transferred to an agency.

"Making a reservation on line is the same as making it over the phone," Trotta said. "Payment is not required at the moment of booking, so consumers are not locked in. That is very different than other air-land booking engines that I have seen."

For more information or reservations, contact SuperClubs at (800) GO-SUPER or visit www.superclubs.com.

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