KINGSTON, Jamaica -- The rebranding of two inclusive resorts will
mark SuperClubs' foray into the Dominican Republic market.
The firm signed a management agreement with Sol de Plata Hotels
and Resorts, which owns the properties in Puerto Plata and Punta
The 471-room Puerto Plata Beach & Spa Resort and the
733-room Punta Cana Spa & Casino Beach Resort will be rebranded
as Breezes properties in December, following the completion of
renovations at both resorts.
John Issa, SuperClubs' executive chairman, said the deal was the
right opportunity at the right time to enter the market.
SuperClubs was not looking to expand into the Dominican
Republic, according to Issa; opportunities had popped up "from time
to time over a number of years, but they weren't suitable," he
However, Sol de Plata approached SuperClubs "with a desire to
rebrand the two properties and strike a stronger presence in the
North American market," he said. Both resorts previously were
managed by LTI of Germany.
"The product in the Dominican Republic has been growing, both in
quantity and quality, for a number of years now," Issa said. "The
destination is getting more notice in the U.S. market, although it
is still heavily oriented toward the European and Canadian
Both properties will be family-friendly and will offer
children's facilities and entertainment similar to those at
Breezes' properties in Brazil and Curacao, Issa said.
For more information, call (800) GO-SUPER or visit www.superclubs.com.