TORONTO -- In an effort to help Toronto reverse weeks of negative
SARS-related publicity, several Canada travel suppliers teamed up
for "Canada Loves Toronto," a marketing campaign that includes
special deals to entice travelers to visits the popular Canadian
At least 30 suppliers, including Starwood Hotels, Fairmont
Hotels and Resorts, Avis Rent-A-Car and Air Canada, have signed
The campaign particularly focuses on promoting travel during the
Memorial Day weekend (May 22 to 27) and Canada's Victoria Day
weekend (May 15 to 20).
Among the deals being offered: Air Canada has discounted air
fares available from some 80 cities, including a $49 each way New
York-Toronto fare. Air Canada also is waiving fuel surcharges on
More deals are listed on a special Web site, www.canadalovestoronto.com.