HONOLULU -- A survey of Hawaii's visitors from around the world
shows the majority gave the islands an "excellent" rating as a
vacation destination, but travelers from Japan weren't as impressed
as their U.S. counterparts.
Released in December, the 2002 Visitor Satisfaction and Activity
Report prepared by the state's Department of Business, Economic
Development and Tourism, shows 69.3% of respondents from the U.S.
gave their Hawaii vacation an "excellent" rating.
Kauai and Maui were two favorite islands mentioned by U.S.
The survey found 67.4% of Europeans and 60% of Canadians also
gave their Hawaii vacations "excellent" ratings, while only 49% of
Japanese visitors rated their vacations "excellent."
When it came to planning and booking their Hawaii vacations,
Japanese travelers tended to book closer in than other
The survey found more than 80% of Japanese visitors made
airline, lodging, car reservations and tour package purchases less
than three months prior to their trip.
By comparison, travelers from the U.S., Canada and Europe took
seven months or more to plan and book their trips.
Travelers from the U.S., Canada and Europe also tended to use
the Internet more as a trip-planning tool compared with visitors
Visitors from Japan spent more than other travelers while in
Hawaii. Japanese visitors on average spent $233 per day, per person
compared with travelers from other parts of Asia ($165), Europe
($145), U.S. West Coast ($142), Latin America ($123) and Canada
Overall, some 6.4 million of Hawaii's visitors arrived by air
and cruise ship in 2002, up 1.6% from 2001, when arrivals softened
in the wake of the 9/11 terrorist attacks.
The number of cruise ship passengers visiting Hawaii was 63,776,
up 36.9% from 2001.
The average length of stay for all visitors was 9.38 days, up
2.3% from 2001.
Total expenditures by air and cruise passengers was $10 billion,
up 8.7%. Of that, air passengers spent $9.95 billion. The average
air visitor spent $159 to $166 a day per person compared with the
$86 to $99 per day, per person spent by cruise passengers.
What people do
op visitor activities in
• Sightseeing. More than 80% of visitors from
the U.S. preferred guided tours on all the islands, while those
from Canada (80.3%) and Europe (74.5%) opted for self-guided
excursions. Japanese visitors (60%) also liked self-guided tours,
but mainly on Oahu.
• Sand, sun and sea. Nearly all visitors
engaged in such activities as swimming, sunbathing, snorkeling and
scuba diving along with running, jogging and other fitness
activities while in Hawaii.
• Shopping. Sunshine and beaches weren't enough
to lure visitors from shopping. Visitors from the U.S. and Europe
favored supermarkets and convenience and hotel stores, while
Canadians gravitated toward department stores, and Japanese
visitors favored duty-free shops.
• Entertainment. Everything from lunch and
dinner cruises to nights out on the town were popular with half of
all Hawaii's visitors.