Survey: Vegas visitors want more than gaming

LAS VEGAS -- Ninety-seven percent of visitors here are looking for activities other than gaming.

That is only one of the surprising findings in a recent survey of 3,000 visitors by the Las Vegas Leisure Guide, an on-line information source. Among its other findings:

  • More than three-fourths of visitors spend less than $1,000 gambling on each trip.
  • Less than 0.5% spend more than $10,000 on each trip.
  • More than one-fifth of visitors bring senior visitors (over the age of 65) with them at least some of the time.
  • Nearly 82% of visitors are in the 26 to 55 age range.
  • More than 20% are visiting here for the first time.
  • Of those who visited previously, 78% visit at least once a year.
  • The majority of visitors stay three to four nights, though more than one-third stay more than four nights at a time.
  • Most visitors come as couples or in groups of four.
  • "One of the things we also found is that while many people come to Las Vegas initially for business, conventions or gaming, their later visits are more likely to concentrate on sightseeing and recreation," said Lauraleigh Hunt, the guide's vice president of marketing.

    The Las Vegas Leisure Guide is an Internet company that supplies information about the area on line.

    "We're the oldest Web site on Las Vegas. We've only been around four-and-a-half years, but that's old for Web sites," said a company spokeswoman.

    For more information, visit the Web site: www.pcap.com/lasvegas.htm.

    Las Vegas Leisure Guide: Phone (702) 255-8052

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