TIA study says travelers shaken, not deterred


ATLANTA -- Consumers might have been shaken by the Sept. 11 terrorist attacks, but a survey released by the Travel Industry Association of America (TIA) shows most consumers don't have any immediate plans to change their travel habits.

The research, which gauged consumers' attitudes about travel following the attacks, suggests that "most Americans have kept their travel plans intact," said Suzanne Cook, TIA's senior vice president of research and technology planning.

Cook said 60% of consumers surveyed by TIA on Sept. 21 said they believed it was safe to travel in the U.S. However, just 22% said they felt the same way about traveling outside the U.S.

Rather than shunning travel due to concerns about airport security, it appeared that, with the threat of war possible, consumers preferred not to be out of the country.

Nearly 70% of the respondents said they would not change their plans, while 12% canceled trips and 8% postponed them.

Most consumers expressed concerns about money, job security and other financial reasons for not traveling. Only 6% cited security concerns.

The full survey was unveiled Oct. 3 at TIA's Marketing Outlook Forum here as part of the association's wide-ranging efforts to bolster the tourism industry in the wake of the Sept. 11 terrorist attacks.

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