ATLANTA -- Consumers might have been shaken by the Sept. 11
terrorist attacks, but a survey released by the Travel Industry
Association of America (TIA) shows most consumers don't have any
immediate plans to change their travel habits.
The research, which gauged consumers' attitudes about travel
following the attacks, suggests that "most Americans have kept
their travel plans intact," said Suzanne Cook, TIA's senior vice
president of research and technology planning.
Cook said 60% of consumers surveyed by TIA on Sept. 21 said they
believed it was safe to travel in the U.S. However, just 22% said
they felt the same way about traveling outside the U.S.
Rather than shunning travel due to concerns about airport
security, it appeared that, with the threat of war possible,
consumers preferred not to be out of the country.
Nearly 70% of the respondents said they would not change their
plans, while 12% canceled trips and 8% postponed them.
Most consumers expressed concerns about money, job security and
other financial reasons for not traveling. Only 6% cited security
The full survey was unveiled Oct. 3 at TIA's Marketing Outlook
Forum here as part of the association's wide-ranging efforts to
bolster the tourism industry in the wake of the Sept. 11 terrorist