TIA survey finds beach vacationers spend more, stay longer

WASHINGTON, D.C. -- When Americans spend a day at the beach, they really are spending.

Americans took 110 million person-trips (50 miles or more one way from home) to the beach last year and spent an average of $752 per trip compared to $398 per trip for other travelers, according to the Travel Industry Associations new TravelScope survey.

Beach vacationers, who for purposes of the survey are grouped in with travelers to theme and amusement parks, are more likely to bring their kids along, fly to their destination and rent a car once they arrive.

Some significant stats include:

" The average beach trips last 6.3 nights, compared to 4.1 nights for all U.S. trips and 5.7 nights for theme and amusement park trips.

" At least 41% of beach vacationers travel with children under 18 years old, compared with 59% of those heading to amusement/theme parks. By comparison, just over one-quarter (26%) of overall traveling households include children on their trips.

" Beach travelers and their theme and amusement park counterparts are more likely than average to fly to their destination (20% vs. 16%) and to rent a car upon arrival (6% vs. 3%).

To contact the reporter who wrote this article, send e-mail to Michael Milligan at [email protected].

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