Tel Aviv's Carlton hotel named to 'Deluxe Collection' group

TEL AVIV, Israel -- The Carlton, fresh from a makeover into a boutique hotel, was named a member of the SRS World Hotels Deluxe Collection.

As a member of the SRS World Hotels Deluxe Collection, the Carlton Tel Aviv will offer mileage points with United Airlines, Lufthansa and Varig in addition to El Al.

The deluxe hotel -- located on the Mediterranean near a marina and a short walk from the city's commercial, shopping and entertainment centers -- recently completed a $20 million renovation.

"A boutique hotel offers personal service," said Suzy Sherifi Ben-Dori, director of marketing and sales for the Carlton Hotel Tel Aviv.

"A guest expects a clean room, fast check-in and well-presented food in addition to ambience," she said.

So the hotel tops it all with surprises.

A room at the Carlton Hotel Tel Aviv. "There is fresh fruit at each elevator and lemonade and herbs at the reception desk," Ben-Dori said.

Instead of chocolates on the pillows when the beds are turned down for the night, this hotel provides bookmarks with quotes on love or friendship.

Within five minutes of arranging for a wake-up call between 9 p.m. and midnight for the following morning, milk and cookies are sent up to the room.

Wake-up calls are made by people, not machines, and they ask what kind of juice the guest would like to have to start the day.

Newspapers are delivered to FITs, and each room has the fixings for coffee.

Champagne and caviar are available for breakfast in the dining room.

According to Ben-Dori, 70% of the hotel's clients are returning guests.

Groups, "a major part of the hotel's business," get a separate check-in accompanied by a buffet of juice, canapes and cookies, she said.

Rooms on the top floors (Nos. 12 through 14) have CD players and three telephone lines.

Because corporate travelers represent about 45% of its clientele, the property has three small meeting rooms for groups up to 50 and a ballroom that can seat 350 banquet-style.

The property also has two restaurants and a rooftop pool.

There are eight suites and about 40 rooms that can accommodate four people each.

The otherwise accessible property has two handicapped-equipped rooms on the 11th and 13th floors and is adding two more on the sixth and seventh floors.

At the end of May, the Carlton became the first Israeli property to offer GuestVision, a LodgeNet, broadband, interactive service provider, which specializes solely in the delivery of interactive television, on-demand movies, Nintendo 64 video games and Internet access services to the lodging industry.

Rates start at $230 for a superior double room with a city view and $250 for a sea view; breakfast is priced at $20 per person.

Under an agreement between the two hotels, the Carlton is being marketed with the deluxe Laromme in Jerusalem.

Reservations can be made through Utell or the SRS World Hotels Deluxe Collection.

Carlton Hotel Tel Aviv
Phone: (011) 972-3 520-1818
Fax: (011) 972-3 527-1043
E-mail: [email protected]

SRS World Hotels Deluxe Collection
Phone: (800) 223-5652 or (407) 679-8338

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