TEL AVIV, Israel -- The Carlton, fresh from a makeover into a
boutique hotel, was named a member of the SRS World Hotels Deluxe
As a member of the SRS World Hotels Deluxe Collection, the
Carlton Tel Aviv will offer mileage points with United Airlines,
Lufthansa and Varig in addition to El Al.
The deluxe hotel -- located on the Mediterranean near a marina
and a short walk from the city's commercial, shopping and
entertainment centers -- recently completed a $20 million
"A boutique hotel offers personal service," said Suzy Sherifi
Ben-Dori, director of marketing and sales for the Carlton Hotel Tel
"A guest expects a clean room, fast check-in and well-presented
food in addition to ambience," she said.
So the hotel tops it all with surprises.
"There is fresh fruit at each elevator and lemonade and herbs at
the reception desk," Ben-Dori said.
Instead of chocolates on the pillows when the beds are turned
down for the night, this hotel provides bookmarks with quotes on
love or friendship.
Within five minutes of arranging for a wake-up call between 9
p.m. and midnight for the following morning, milk and cookies are
sent up to the room.
Wake-up calls are made by people, not machines, and they ask
what kind of juice the guest would like to have to start the
Newspapers are delivered to FITs, and each room has the fixings
Champagne and caviar are available for breakfast in the dining
According to Ben-Dori, 70% of the hotel's clients are returning
Groups, "a major part of the hotel's business," get a separate
check-in accompanied by a buffet of juice, canapes and cookies, she
Rooms on the top floors (Nos. 12 through 14) have CD players and
three telephone lines.
Because corporate travelers represent about 45% of its
clientele, the property has three small meeting rooms for groups up
to 50 and a ballroom that can seat 350 banquet-style.
The property also has two restaurants and a rooftop pool.
There are eight suites and about 40 rooms that can accommodate
four people each.
The otherwise accessible property has two handicapped-equipped
rooms on the 11th and 13th floors and is adding two more on the
sixth and seventh floors.
At the end of May, the Carlton became the first Israeli property
to offer GuestVision, a LodgeNet, broadband, interactive service
provider, which specializes solely in the delivery of interactive
television, on-demand movies, Nintendo 64 video games and Internet
access services to the lodging industry.
Rates start at $230 for a superior double room with a city view
and $250 for a sea view; breakfast is priced at $20 per person.
Under an agreement between the two hotels, the Carlton is being
marketed with the deluxe Laromme in Jerusalem.
Reservations can be made through Utell or the SRS World Hotels
Carlton Hotel Tel Aviv
Phone: (011) 972-3 520-1818
Fax: (011) 972-3 527-1043
E-mail: [email protected]
SRS World Hotels Deluxe Collection
Phone: (800) 223-5652 or (407) 679-8338