NEW YORK -- The Avalon, at 16 E. 32nd St. here, bills itself as the
only business-oriented hotel between 34th Street and SoHo.
Opened April 18 after a $20 million renovation, the 12-story
hotel had been an office building that was torn down to the
framework and rebuilt.
General manager Daniel Melendez said the 20-room, 80-suite hotel
was the city's first former office building to receive a permit
from the city for conversion into a hotel.
"Our goal was to bring to the neighborhood what it never had
before: a luxurious boutique property, reminiscent of the upper
East Side, in a vital business district that's close to midtown but
built on a more human scale," he said.
Melendez said the hotel will target clients visiting the
financial, high-tech, advertising and fashion businesses in the
Gramercy Park, lower Madison, Flatiron and Murray Hill areas.
The Avalon's lobby is decked out with columns and floors of
solid red, green and beige Italian marble; walls are adorned with
mahogany paneling, pilasters and crown moldings.
The lobby includes a paneled library with a working fireplace,
where complimentary breakfast and afternoon tea are served. Off the
lobby, a boardroom-style meeting room can accommodate up to 10
The Avalon's 20 rooms and 80 suites average more than 450 square
"Because the building was a former office building, there was a
large block of space in the middle of the building, which allowed
for very large guest rooms," said Jorge Portero, the interior
The guest rooms, decorated in earth-tone palettes, were designed
to be comfortable places to work as well as relax.
The rooms include a sofa, a desk with outlets for computer and
fax hook-ups, a desk lamp with a dimmer switch and an ergonomic
The rooms are equipped with three two-line telephones with data
ports and conference and speaker capability, and guests receive a
private telephone number with voice mail.
Rooms feature safes, an iron and ironing board, an oversized
umbrella, a coffeemaker and a stocked minibar.
Ten Executive Suites feature oak-floor foyers and dressing
areas, Jacuzzi tubs, double sinks, separate showers, bidets,
in-room fax machines, Bose Wave radios and cordless phones.
Guest freebies include breakfast, a daily newspaper, afternoon
tea and use of the business center and a nearby gym.
Opening this summer is a 75-seat restaurant and bar serving
lunch and dinner, headed by Larry Forgione, chef and proprietor of
Manhattan's An American Place. A spa is slated to open in late
Room rates range from $195 for a Superior Room to $600 for an
Phone: (212) 299-7000 or (888) 442-8256
Fax: (212) 299-7001
E-mail: [email protected]