LAS VEGAS -- Big changes are coming to the Silverton Hotel &
Casino, not the least of which is its theme.
Formerly known as Boomtown Las Vegas, the 300-room property
still sports a mining-town look five years after owner Ed Roski,
who had leased the property to Boomtown Casinos in 1994, took it
back and changed its name.
But now the Silverton has embarked on the $100 million first
phase of its five-year master plan to add 1 million square feet of
retail, hotel and entertainment space to the 100-acre property's
Interstate 15 and Blue Diamond Road location.
"We simply wanted to take advantage of the exploding growth of
Las Vegas," said Craig Cavileer, the property's executive vice
president and general manager.
Projects during the first phase -- which is scheduled to open in
November 2004 -- include the construction of a 145,000-square-foot
Bass Pro Shops Outdoor World megastore and the redesign of the old
"We're doing a contemporary lodge design, something similar to
what you would see in Vail or Telluride [Colo.]," Cavileer said,
noting that the outdoor/sportsman theme will dovetail with Bass
Pro's lodge design.
The Bass Pro store's Adirondack-style design will feature
waterfalls, detailed ironwork, aquariums, massive log and rock
work, antiques and nostalgic photos of sportsmen as well as fun
elements such as a laser arcade, an indoor archery range, a putting
range and a driving range.
For those who work up an appetite while shopping or playing,
there will be an Uncle Buck's Snack Shop.
There are many correlations between those interested in gaming
and outdoor/sporting activities, Cavileer said.
"Their customer is our customer," he said.
Also included in the first phase of the expansion project is the
addition of 25,000 square feet of gaming space, which will almost
double the size of the Silverton's existing 30,000-square-foot
The casino expansion will bring more slot machines -- about 600
more, for a total of 1,600 -- as well as table games, whose number
will increase by six, to 26, Cavileer noted.
The new casino's focal point, however, will be several fresh-
and saltwater aquariums, an investment of $5 million, he said.
At the time construction was launched, Cavileer said, 200 of the
property's 300 guest rooms were being renovated. The other 100
guest rooms had been redone the summer before, he said.
The newly remodeled rooms and suites now feature tiled
bathrooms, contemporary wallpaper, pillow-top mattresses, leather
couches and hardwood furniture.
The property also debuted several restaurants, including the
240-seat, 24-hour Sundance Grill, which opened in April.
"If the Cheesecake Factory would do a 24-hour restaurant, it
would be like this," Cavileer said. "It's definitely the No. 1
coffee shop in town."
Also this past summer, the property spent $1 million to renovate
an older restaurant, resulting in the creation of the 140-seat Twin
The Shady Grove Lounge opened around that same time, as well,
The 100-seat, lodge-like establishment definitely is quirky. It
features a 1967 Airstream trailer containing a couple of bowling
Also on tap for the Silverton is the addition of a Mexican food
outlet and a new buffet that will be able to accommodate as many as
500 people, Cavileer said.
As for the rest of the master plan, he said, projects include
the construction of another hotel and possibly some timeshare units
as well as a 500,000-square-foot retail center that would be
anchored by a family store such as Target or Kohl's.
Plans also call for the construction of more retail space
anchored by a movie theater and offering more food and beverage
Room rates at the Silverton run about $50 per night and are
commissionable to travel agents.
For more information, contact the property at (866) 668-6688 or
(702) 263-7777, or visit www.silvertoncasino.com.
To contact reporter Amy Baratta, send e-mail to [email protected] .