NEW YORK -- Tourism Ireland will target top-producing agent
graduates of its Shamrock Club destination-specialist program with
a series of sales calls, presentations and evening events set to
run in six U.S. urban markets from June 16 to 20.
The new "Shamrock Trail" promotional push aims at boosting
bookings for the rest of 2003 from the Boston, Chicago, New York,
San Francisco, southern California and
The effort was planned "in response to emerging signs of
improving conditions in the marketplace," said Jim McGuigan,
executive vice president, North America, at Tourism Ireland.
The promotion will entail a weeklong series of sales calls and
presentations to be made at Shamrock Club member offices, as well
as themed "Irish evenings" in each market.
The Shamrock Club program, first launched five years ago, now
counts 7,500 members; the six chosen markets boast the highest
density of top-producing agents enrolled in the program.
Tourism Ireland recently added a fifth and final educational
module to its online version of the specialist course at www.shamrockclub.net/register.
For more information on the Shamrock Trail promotion, contact
Catherine Gale at Tourism Ireland in New York at (212)