Tourism receipts fall in Hong Kong

NEW YORK -- Hong Kong suffered a 35.6% fall in tourism receipts for the first six months of 1998, according to figures released from the Hong Kong Tourism Association.

The HKTA blamed the decline, which echoed a 21% fall in arrivals during the same period, on a dismal Asian economy that has reduced regional purchasing power and shortened the average length of stay.

Arrivals from the U.S. fell 15.1% from January to May, according to the HKTA.

The HKTA said it expects U.S. arrivals to increase as it continues to roll out its $13 million Hong Kong, City of Life marketing campaign, which it introduced in June.

He also expects the appointment of Lily Shum as its new regional director, the Americas, to boost U.S. arrivals.

Although arrivals from the Americas were down, travelers from the region spent the most money -- averaging $740 -- during their visit.

Visitors from the Chinese mainland were the largest contributors to Hong Kong tourism receipts, accounting for 26.6% of the total from January to June 1998 when compared with the same period in 1997.

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