NEW YORK -- Hong Kong suffered a 35.6% fall in tourism receipts for
the first six months of 1998, according to figures released from
the Hong Kong Tourism Association.
The HKTA blamed the decline, which echoed a 21% fall in arrivals
during the same period, on a dismal Asian economy that has reduced
regional purchasing power and shortened the average length of
Arrivals from the U.S. fell 15.1% from January to May, according
to the HKTA.
The HKTA said it expects U.S. arrivals to increase as it
continues to roll out its $13 million Hong Kong, City of Life
marketing campaign, which it introduced in June.
He also expects the appointment of Lily Shum as its new regional
director, the Americas, to boost U.S. arrivals.
Although arrivals from the Americas were down, travelers from
the region spent the most money -- averaging $740 -- during their
Visitors from the Chinese mainland were the largest contributors
to Hong Kong tourism receipts, accounting for 26.6% of the total
from January to June 1998 when compared with the same period in