SPENDING THE BUCKS: The Puerto Rico Tourism Co.
will launch a $25 million marketing and promotion campaign this
fall, introduce weekly fam trips for 150 agents per week, revamp
its Web site and tout hotel construction on the destination's east
and west coasts. In related news, Milton Segarra was appointed exec
director of PRTC. The move is expected to be approved by the Senate
of Puerto Rico, which recently rejected the appointment of an
earlier nominee. Segarra was with Hilton Int'l in the Caribbean
region prior to his PRTC appointment.
OPERATION GROW: The Jamaica Tourist Board will
invite as many as 1,200 U.S. travel agents to Jamaica in September
as part of Operation Grow, a campaign aimed at countering the
negative publicity that followed July's violent clashes between
police and residents of a west Kingston neighborhood. The fam trips
are free, although a $75 reservation deposit is required.
CONSTRUCTION CEASED on the 296-room Rosewood
Hotel & Resorts' Martineau Bay resort on Vieques, Puerto Rico,
after a bank sued to recover its investment in the property. A
spokesman for the Government Development Bank of Puerto Rico said
the foreclosure action, taken against San Juan-based majority
owners Martineau Bay Partnership, was designed to "rescue the
property and make it operational as soon as possible." Construction
delays, cost overruns and disagreements between Rosewood, which
held the management contract and minority ownership, and the owners
plagued the project for two years. A Rosewood spokesperson called
the legal action "regrettable."
SPIRIT AIRLINES will offer two daily one-stop
flights from Newark to San Juan via Fort Lauderdale, effective Nov.
8. Aircraft will be MD-80s, seating 160 passengers in an all-coach