LIFE NEEDS THE CARIBBEAN, an $8 million ad blitz,
will debut on national cable TV stations July 29. Some 2,000
commercials will run through Oct. 31 and offer four versions of the
same message, which juxtaposes urban hustle and bustle with the
soothing influences of the Caribbean. The campaign is a component
of a $16 million initiative sponsored by public and private
US AIRWAYS will launch its GoCaribbean
initiative on July 15 under a code-share agreement with Nevis
Express, linking San Juan with St. Kitts and Nevis. Caribbean Star
Airlines, based in Antigua, and WINAIR, based in St. Maarten, will
join the GoCaribbean program later this year. The three regional
carriers will offer additional services to 14 island destinations,
supplementing US Airways' current service to 16 Caribbean spots
from its hubs in Charlotte, N.C.; Philadelphia; and Pittsburgh. The
initiative includes affiliations with US Airways' Dividend Miles
frequent travel program and US Airways Vacations.
• Plans are in the works for a 120-room, Italian seaside-themed
expansion at Beaches Turks & Caicos Resort & Spa in
Providenciales, Turks & Caicos, according to Jeremy Jones,
general manager. The project is slated to begin this fall on five
acres east of the resort.
• Also in Provo, the 21-suite Grace Bay Club has been sold to a
group of businessmen who also own the new Esperanza Resort in Los
Cabos, Mexico. Martin Van Wegenberg remains as general manager and
the property is open for business as usual.
• Island Destinations added Anguilla's Malliouhana Hotel & Spa
to its luxury resort product line.
• Northwest Airlines will launch year-round daily A320 service from
Detroit to Grand Cayman, Cayman Islands, via Memphis Oct. 27. The
carrier previously offered winter-only service to Grand Cayman from
its Minneapolis/St. Paul hubs.
• U.S. Airways will offer service four times a week from Charlotte,
N.C., to Providenciales, Turks & Caicos, beginning Nov. 2, and
from Charlotte to Belize Nov. 9. Pending foreign government
approval, the carrier will add Grenada to its network with the
start of Saturday nonstop service from Philadelphia Dec. 21.
STEVE GORGA, president of Travel Impressions,
and Bob Lawrence, vp-Caribbean marketing for GoGo Tours, will
address CHIC 2002 delegates on adapting to new marketing and
distribution strategies in the North American market following
Sept. 11. CHIC 2002 is set for June 16 to 19 at Wyndham El
Conquistador Resort & Country Club in Fajardo, Puerto Rico.