CONTINENTAL AIRLINES will drop Daytona Beach and
Melbourne from its schedule before Oct. 1 because of the need to
reduce service in light of post-terrorism financial challenges.
Both Florida airports, served out of Newark, had been struggling to
attract scheduled services for the past few years.
THE KENNEDY SPACE CENTER Visitor Complex
reopened this past Sunday, with most programs and exhibits
operating. In addition, only one of the two visitor gates (State
Road 405, Titusville) is open because of security concerns.
According to Dan LeBlanc, director of marketing for the complex's
operating concern, Delaware North Park Services, the attraction at
this time of year averages 3,000 to 4,000 visitors per day -- about
500 of them in tour groups. The complex had been closed since Sept.
VISIT FLORIDA, the Orlando-Orange County
Convention & Visitors Bureau, the Greater Miami Convention
& Visitors Bureau, the Greater Fort Lauderdale Convention &
Visitors Bureau and the Florida Keys Tourist Development Council
suspended some or all of their advertising efforts. Bud Nocera,
Visit Florida's executive vice president and chief operating
officer, deemed the current Great Moments, Great Vacations ad
effort (print and broadcast) inappropriate "in light of the
uncertainties of travel," following last's week's terror attacks.
Peter Cranis, the Orlando bureau's vice president of consumer
marketing, said that "for the next several weeks" its national
cable ads would cease. They sought a response from consumers for
discounts and information. The bureau will meet with hotel and
attraction officials to determine "our next steps," Cranis said.
Greater Miami, which gets 95% of its visitors by air, will consider
what type of promotion is feasible some time after the U.S. begins
retaliatory attacks, and air service is stable, David Whitaker,
senior vice president of marketing, said. Greater Fort Lauderdale
may consider a drive-market ad effort as a stop-gap, according to
Nicki Grossman, president, who remained confident that traditional
business would return later in the year. The Florida Keys postponed
a U.K. campaign from November to January and will be beefing up its
in-state and southeast drive-market efforts, Harold Wheeler, TDC
THE OPRYLAND HOTEL & Convention Center,
which is set to open in Kissimmee, Fla., on Feb. 2, began accepting
individual reservations at its new res center -- (407) 586-2000. In
addition, it soon will take public and agent bookings on line as
well at www.oprylandflorida.com. The 1,406-room resort, owned
by Nashville-based Gaylord Entertainment, occupies 63 acres and
will have 400,000 square feet of convention, meeting, exhibition
and pre-function space.
IN PENSACOLA, the National Museum of Naval
Aviation unveiled a Blue Angels flight simulator ride, whereby
visitors will experience the maneuvers they have seen from the
ground. The Blue Angels team is based in Pensacola. For museum
information, call (800) 327-5002.