THE HAWAII TOURISM AUTHORITY awarded the Hawaii
Visitors and Convention Bureau an extra $2 million in emergency
marketing funds through the end of the year to help get the state's
tourism industry back on its feet. That brings the HVCB's 2001
budget to $49 million for the year. The HVCB also will go before a
special session of the state legislature later this month to ask
for an additional $10 million in marketing funds to use over the
next six months. The HVCB has formulated an emergency marketing
plan that will focus on the West Coast and Japan. It will cost $20
million and last through March.
THE STATE OF HAWAII could stand to lose $500
million in visitor spending from Sept. 11 through the end of the
year due to a falloff in visitor numbers, according to the state's
chief economist Pearl Imada-Iboshi. Imada-Iboshi said that figure
is based on a 20% decline in visitor numbers from Sept. 11 through
the end of the year, compared with average daily visitor counts
before the terrorist attacks. Currently, visitor numbers are off
HAWAIIAN AIRLINES is having a sale from West
Coast cities to Honolulu through Oct. 17 for travel through March.
From Los Angeles, the roundtrip fare is $279; San Francisco, $289;
San Diego, $289; Seattle, $309, and Portland, Ore., $309.
MARRIOTT INTERNATIONAL decided to convert all
of the Maui Marriott Resort hotel rooms to time-share units. The
resort already has converted 330 hotel rooms to 154 time-share
units. The remaining 390 hotel rooms will be converted "over the
next several years," according to Stan Brown, vice president of the
pacific islands area for Marriott. The time-share units at the
resort, called Marriott's Maui Ocean Club, is the best-selling
Marriott time-share program in the world, according to Brown. "The
decision to convert the entire property into Marriott's Maui Ocean
Club is due to the program's tremendous success," said Brown.
"Vacation ownership represents a new trend in tourism lodging and
has clearly emerged as a preferred option for many Marriott
VISITORS TO HAWAII from the U.S. and Japan made
up 85.8% of last year's record 7 million visitors, according to the
Hawaii Visitors and Convention Bureau. The remainder of visitors
came from Canada (3.6%); Europe (2.4%); other Asia (2.2%); Oceania
(1.4%); Latin America (0.3%) and a category called "Other
Geographic Areas" 4.3%.