Travel Weekly's Hawaii E-letter: July 26, 2004

HAWAII launched its fall marketing campaign, with its slogan, "There's plenty of time to do absolutely nothing ... on your plane ride home." The promotional campaign encourages "after beach time" activities such as volcano exploration, golf, snorkeling, submarine tours, fishing, kayaking, and surfing. The ads will appear in print as well as on TV in mainland U.S. cities that have direct air service to Hawaii. The campaign also highlights that eight major airline carriers offer direct, nonstop flights from the mainland to Hawaii. Visit www.gohawaii.com or call (800) GO HAWAII.

THE OUTRIGGER REEF ON THE BEACH in Waikiki has just added off-site excursions to its Cowabunga Kids Club program. Through Aug. 20, the program will bring children between the ages of 5 and 13 to locations such as the Bishop Museum for the exhibit, "Scream Machines: The Science of Roller Coasters"; the Lu Coral Museum to learn about the colorful marine life that lives on the ocean floor; the Waikiki Aquarium; the Honolulu Zoo; and Sea Life Park Hawaii. Activities at the hotel include surf lessons, lei making, bamboo fishing and kite flying. The Cowabunga program is available daily from 8:30 a.m. to 4:00 p.m. and costs $55 per child for a full day, $35 for a half day. For more information or reservations, call (808) 923-3111; or log on to www.outrigger.com.

PLEASANT HOLIDAYS is offering packages that include 50% off companion air fares through Aug. 31, when leaving from San Francisco. Savings can reach up to $225 per couple, flying to Maui or Oahu on nonstop service. Four nights in Oahu start at $579 for the first person, $359 for the companion, inclusive of air fare, Waikiki accommodations, roundtrip airport transfers and taxes. Four nights in Maui begins at $695 for the first person, $470 for the companion. Pleasant has also teamed with Sheraton to offer five-night, land-only packages to the Moana Surfrider in Waikiki for $1,016 per person, double. Package includes double upgraded room, afternoon tea for two and dinner at the Banyan Veranda and a catamaran sail. See www.pleasantholidays.com or call (800) 448-3333.

STARWOOD is running a "Stay at One, Play at All" special geared toward the travelers who opt to stay in partial-oceanview category rooms or higher. Depending on hotel, guests will receive a dining credit for as much as $250 plus a fourth or fifth night free. The concept is that guests who stay at one Starwood property can use the facilities and restaurants of others on the islands. This would enable a traveler staying at the W Diamondhead to have breakfast in the Surf Room at the Royal Hawaiian, afternoon tea at the Moana Surfrider and dinner poolside at the Princess Kaiulani and charge all meals back to their room. Promotion is valid on all 13 Hawaiian island Starwood resorts. The rate for this package begins at $305 per night in Waikiki with a $100 dining credit and the fourth night free. Maui visitors will receive a $250 dining credit and $445 per night. Travel dates are Aug. 22 to Dec. 20. For more information, visit www.starwood.com.

THE PRINCEVILLE RESORT on Kauai has been purchased by a newly formed venture company headed by local developer Jeffrey Stone. Princeville Associates has agreed to the asking price, so far undisclosed, and the sale is expected to close before the end of the year. The newly formed corporation, with Stone at the helm, also counts Morgan Stanley Real Estate and Hawaii Land Development Corp. as partners. The property consists of the 252-room Princeville Hotel, two championship golf courses, the tennis club, a health club and spa, the Princeville Shopping Center and additional land holdings on Kauai's north shore. The current owners, Princeville Corp., have operated the 9,000-acre Princeville Resort since 1979.

THE SHERATON WAIKIKI announced the addition of a weekly beachfront luau that will take place every Wednesday through Aug. 25. Guests will receive a flower lei upon arrival and sip mai tai's and other cocktails on the beach. Polynesian dancers, singers and musicians will perform on the Diamond Head Lawn begin at 6 p.m. The luau features Kalua pig, mahi mahi, chicken long rice, teriyaki steak, fried rice, fresh pineapple, seafood salad, coconut pudding, guava chiffon cake, banana bread and other Hawaiiana cuisine. Cost is $81 for adults and $48 for children, ages 5 to 12. For reservations, call (808) 931-8383 or visit www.sheraton.com.

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