OFFICIALS AT THE 30-ROOM SILVERTON HOTEL &
CASINO expect to break ground soon on a $100 million
expansion project that will include 1 million square feet of
retail, hotel and entertainment venues. A 130,000-square-foot Bass
Pro Shops Outdoor World, slated to open in November 2004, will be
one of the project's anchor stores. In addition to the Bass Pro
Shop, the expansion will include an additional 25,000 square feet
of gaming and entertainment space as well as an oversized aquarium.
To complement the pro shop's mountain lodge architectural style,
the Silverton's mining town theme also will be redesigned.
THE ADS ALLUDE TO CAESARS PALACE'S Roman roots,
but the Park Place Entertainment Corp. property's new advertising
campaign is anything but ancient. Starting this month, the
campaign--with its "Live Famously" tagline--marks the beginning of
an integrated marketing program aimed at supporting the continuing
physical changes happening at one of the city's oldest resorts with
a new, hipper image. In one ad, for example, a handsome man
balances a cigar in his hand as he contemplates his winnings at the
blackjack table. Nearby, a beautiful blonde looks on admiringly.
The ad identifies the man as "Julius I, 2:15 a.m. 2003 A.D." The
headline reads: "Invest where you get the most interest." Print ads
will appear this month in upscale consumer magazines, which tap
into feeder markets, as well as travel industry and meetings
publications. The campaign, created by R&R Partners in Las
Vegas, then will be expanded to include direct marketing, Internet
and outdoor advertising and, late next year, television.
ALLEGIANT AIR is offering a $49 "Leaving Las
Vegas" Web fare for flights between Las Vegas and seven cities on
the carrier's scheduled route network. The special fare must be
booked on the airline's Web site at www.allegiantair.com, by Sept. 21 and travel must be
completed by Feb. 12. The fare is good for travel between Las Vegas
and Lansing, Mich.; Des Moines, Iowa; Wichita, Kan.; Fresno,
Calif.; Colorado Springs; Denver, and Ft. Collins-Loveland, Colo.
It is not valid on Sunday departures from Las Vegas.
TRANSMERIDIAN AIRLINES now features nonstop
flights to Las Vegas from Florida's Orlando Sanford Int'l Airport.
The twice-weekly flights, on Thursdays and Sundays, depart Orlando
Sanford at 8:45 a.m. and arrive in Las Vegas at 10:45 a.m. Return
flights from Las Vegas leave the city at 12:05 a.m. and arrive at
Orlando Sanford at 7:15 a.m. For more information or to book,
contact the carrier at (866) IFLYTMA or visit www.iflytma.com.
LAS VEGAS generally isn't the first destination
that comes to mind when thinking about fall foliage, but visitors
to the area can watch Mother Nature do her thing if they head for
high elevations such as Mt. Charleston, which is approximately 20
miles from the city. Situated in the Spring Mountain Range, the
mountain, which is 11,918 feet high, is considered the best spot in
the southern part of the state to see the change of seasons.
Foliage seekers should take State Route 157 in Kyle Canyon, one of
Nevada's Scenic Byways, for 17 miles. As travelers ascend to the
mountain's 8,500-foot level, where the road ends, they will pass
through five distinctly different ecological zones, ranging from
desert to alpine forest. A nine-mile trail starts where the road
ends and leads to Charleston Peak.