Travel Weekly's Las Vegas E-letter: March 23, 2004

CAESARS ENTERTAINMENT launched its "Best Rate Plus Guarantee," which offers incentives to book rooms at the company's 18 casino resorts nationwide -- including five in Las Vegas -- directly through the company's Web sites. Those who use www.caesars.com or related company Web sites to reserve a hotel room are guaranteed that they will receive the lowest rate available anywhere on the Internet. If a lower Internet rate is found for the same type of room, Caesars will match the online price and further discount the rate by 25%. Caesars Entertainment's Las Vegas properties are Caesars Palace, Paris-Las Vegas, Bally's Las Vegas, Flamingo Las Vegas and the Las Vegas Hilton.

MIAMI BEACH-BASED INVICTA GROUP opened an office in Las Vegas for an inbound tour operation, Las Vegas Excitement, that will offer Las Vegas hotel rooms, car and limousine rentals, airport transfers, show tickets and sightseeing tours as well as complimentary accommodations for casino-qualified players. The new venture will feature discounted packages that include air, airport transfers and accommodations for online customers as well as travel agents who do business through the company's other subsidiary, Airplan. That company, an air consolidator, offers discounted airline tickets internationally through www.Airplan.com and will pay 10% commission on the new Las Vegas Excitement packages. Reservations can be made by phone at (800) 861-9492 or via the Internet at www.lasegasexcitement.com, which will be operational April 5.

STARTING MAY 10, Allegiant Air will inaugurate scheduled jet service between Baton Rouge, La., and Las Vegas. Through April 17, the carrier will offer an introductory fare of $89 per person, each way for the new service, which will initially operate on Mondays, Tuesdays, Thursdays and Fridays and use 161-seat MD-83 aircraft. The fare is valid for travel through Dec. 31 and is good on Monday and Tuesday departures from Baton Rouge and Thursday and Friday departures from Las Vegas. Allegiant Vacations, the airline's vacation division, features packages starting at $217 per person, roundtrip, if booked by April 10. Reservations can be made by calling (888) 594-6937 or online at www.allegiantair.com; for Allegiant Vacations packages, phone (800) 432-3810.

TRAVELERS WHO BOOK a Travelocity TotalTrip inclusive package to Las Vegas and stay in the city on April 18, the night of the "VH1 Divas" concert at the MGM Grand, have the opportunity to purchase up to eight tickets to the event. Those who buy their tickets as a TotalTrip Travel Extra will view the concert from a specially designated seating section. In addition, travelers purchasing a Travelocity TotalTrip inclusive package will be entered automatically in the 2004 VH1 Divas Sweepstakes for a chance to win a trip to Las Vegas and tickets to the show, including two VIP access passes. More information about the sweepstakes is available at www.travelocity.com/divaslive.

THE RIO ALL-SUITE HOTEL & CASINO, which is operated by a subsidiary of Harrah's Entertainment, entered into an alliance with Greektown Casino in Detroit to develop a casino marketing program targeting Greektown players who want to travel to Las Vegas as an alternative gaming destination. The Greektown property is owned by the Sault Ste. Marie tribe of Chippewa Indians and a group of investors from Detroit.

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