Travelocity, PATA sign marketing deal

FORT WORTH, Texas -- Travelocity and the Pacific Asia Travel Association teamed in a multi-year marketing partnership to promote travel to the Asia Pacific region.

Under the deal, Travelocity will provide a hotel, air and vacation-package booking engine to the "See You in Pacific Asia" Web site at www.seeyouinpacificasia.com; Pacific Asia gets a "permanent...aisle" on Travelocity.com; and there will be cross-marketing promotions.

Travel Weekly is among the publications that will run a PATA supplement as part of the "See You" promo, the companies said.

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